Posters from the Collection of Discount Tire

This book accompanies the exhibition: Modern Treads: The Discount Tire Poster Collection. The exhibition presents 15 oversized posters from approximately 1900 to 1930 that celebrate industrial innovation and the growing popularity of the automobile. Following the urbanization of Paris, industry giants such as Michelin, Dunlop, Continental, Pirelli, and Goodyear followed the footsteps of talented lithographers and recognized posters as an effective form of communication. Drawn exclusively from the Collection of Discount Tire, the posters trace both artistic innovation and industrial transformation.

Hardcover | 249 pages